

Healing Through Food First
When your companion needs more than basic care, we help you become their best health advocate—with confidence, clarity, and support.
That search led us to the transformative power of nutrition, and ultimately to founding The Big Bad Woof in 2005. Nearly two decades later, I've helped hundreds of pet guardians navigate complex health challenges through personalized nutrition approaches that address root causes, not just symptoms.

Every pet I work with carries forward Artemis's legacy—the understanding that when we look beyond conventional approaches and address root causes, healing and transformation are possible.
Chronic allergies or skin conditions that keep returning
Digestive issues that haven't responded to prescription diets
Recurring infections or immune system challenges
Behavioral changes that may be nutrition-related
Serious health diagnoses where you want to support treatment naturally
Age-related decline where you want to improve quality of life

Health for your pet.
Stewardship for your planet.

When your companion needs more than basic care, we help you become their best health advocate—with confidence, clarity, and support.
Our process supports you through each phase—no overwhelm.
"Our process supports you through each phase—no overwhelm.
Comprehensive health assessment and nutrition analysis
Protocols for chronic conditions and seniors
Custom meal plans designed for specific conditions
Pet Intolerance Testing and results interpretation
Guidance on supplements, herbs, and holistic modalities
Professional-grade supplement protocols including Standard Process
Access to our curated Fullscript dispensary
Support through diet transitions
Follow-up to track progress and adjust as needed
For pet parents who want to learn more about integrative care on nutrition, joint care, and how to be proactive in care and prevention.
Monthly group coaching calls
Access to growing webinar library
Practitioner guidance on Standard Process, Wellcare, and Fullscript supplements
Supportive community of like-minded pet parents
Quarterly mini-webinars on trending topics
Ongoing resources and guidance
Because sometimes healing requires both the bowl and the bottle.
PROFESSIONAL-GRADE SUPPLEMENT SUPPORT
Beyond food alone, we provide access to trusted, practitioner-grade supplements.
Whole food supplements that complement our nutrition protocols. We use Standard Process formulations for targeted therapeutic support when your companion needs more than diet alone.
Our curated online dispensary gives you access to professional-grade supplements with practitioner guidance. No guesswork—just trusted brands we've vetted for quality and efficacy.

"Pennye spent a generous amount of time with me listening to my concerns about my dog and making recommendations about food and supplements when I couldn't get this information from my own vet. They really care about the animals and want to make the humans happy in the process!"

"My pup is not only stable—he is vibrant, engaged, and still enjoys his days, even as he lives with a serious diagnosis. She helped us feel empowered instead of helpless, and for that we are deeply grateful. Her holistic approach, grounded advice, and genuine care have been a gift."
Cancer Support Case

"Unfortunately he suffers form seasonal allergies. Sneezing, anxiety, whining, hot spots, scratching which can lead to a secondary infection. After reaching out to Pennye at The Woof, she recommended Alge-Ex. By day 2 of being on this supplement I noticed a difference. He was less anxious and less itchy. I've tried many treatments and I will continue to use this product."

Co-Founder, The Big Bad Woof
My Approach: Evidence-based nutrition science combined with natural healing modalities, always working in collaboration with veterinary professionals to address root causes and restore optimal health.
My journey from gemologist to pet nutrition specialist might seem unexpected, but there's a common thread: precision, attention to detail, and understanding the importance of quality foundations. Just as I once evaluated the clarity and authenticity of precious stones, I now assess the clarity and authenticity of pet nutrition.
Co-owner of The Big Bad Woof since 2005
20+ years in holistic pet nutrition and specialist in Commercial Pet Food
Certified Holistic Pet Health Coach with Dr. Ruth Roberts, DVM
Pet Whole Food Supplement Specialist, Standard Process
Certified MyoTherapy Practitioner, PMTI
Fellow of the Gemmological Association of Great Britain (former)
Former adjunct faculty at New York University's Appraisal Studies Program Jewellery Camp
Instructor, Jewellery & Appraisal Studies at The Smithsonian
I have been working with Rescue & Shelters for years, and have training as a long-distance deployment volunteer with Red Rover & with the Animal Rescue Volunteer Program ~ Humane World of Animals.
I have also done transport with the Animal Rescue Corps, and worked with local rescues and shelters in various capacities, including providing medical fostering.
Woof Nutrition, LLC works in conjunction with, not as replacement for, veterinary medical care. Consultations recommend nutrition, supplementation and lifestyle changes to complement your veterinarian's recommendations.