Pennye & Pup at The Woof

Root Cause Pet Nutrition: Restore Your Pet's Health from Within

Personalized nutrition consulting that addresses the "why" behind your pet's health challenges—working alongside your veterinary team to help your companion animal thrive.

When conventional approaches aren't enough, there's hope. With over 20 years of experience in holistic pet nutrition, I help dedicated pet guardians like you discover how the right nutrition can transform your companion's health and vitality

The Story Behind Woof Nutrition

It started with Artemis, a beloved wolf-dog hybrid whose diabetes diagnosis changed everything. When we discovered that conventional dog food was actually worsening her condition—the corn-based ingredients turning to sugar and feeding the diabetes—my business partner Julie and I knew we had to find a better way.

That search led us to the transformative power of nutrition, and ultimately to founding The Big Bad Woof in 2005. Nearly two decades later, I've helped hundreds of pet guardians navigate complex health challenges through personalized nutrition approaches that address root causes, not just symptoms.

Every pet I work with carries forward Artemis's legacy—the understanding that when we look beyond conventional approaches and address root causes, healing and transformation are possible.

If Your Pet Needs More Than Basic Care

If your companion is experiencing:

  • Chronic allergies or skin conditions that keep returning

  • Digestive issues that haven't responded to prescription diets

  • Recurring infections or immune system challenges

  • Behavioral changes that may be nutrition-related

  • Serious health diagnoses where you want to support treatment naturally

  • Age-related decline where you want to improve quality of life

You're ready to:

  • Understand the "why" behind your pet's health challenges

  • Work with a practitioner who respects your veterinary team

  • Invest in long-term wellness, not just quick fixes

  • Learn how to make informed nutrition decisions throughout your pet's life

How We Work Together

A successful wellness transformation starts with understanding your companion's unique needs and ensuring we're the right fit to work together.

Pet Wellness Planning Session (Complimentary - 15-20 minutes)

Your starting point for exploring holistic nutrition.

We'll discuss your pet's health challenges, what you've tried, and your goals. I'll explain my approach and we'll determine if we're a good fit to work together.

We'll cover:

  • Your companion's current health situation

  • Your experience with treatments so far

  • How I work alongside veterinary teams

  • Whether we're aligned to move forward

If We're a Good Fit, Here's What Happens Next:

Initial Nutritional Consultation (45 minutes + 15-minute review)

Comprehensive assessment creating your companion's personalized nutrition strategy, including diet recommendations, supplement protocols, and implementation timeline.

You'll receive:

  • Thorough health and diet analysis

  • Review of veterinary records and medications

  • Customized nutrition and supplement recommendations

  • Written protocol with specific action steps

  • Clear implementation timeline

Follow-Up Consultation (30 minutes)

Fine-tuning based on real results (typically 2-4 weeks later).

We'll assess your pet's response and adjust recommendations based on what's working and what needs refinement.

Choose the level that fits your pet's needs:

Individual Sessions: Schedule follow-ups as needed for straightforward cases

Comprehensive Wellness Package: 1-4 month intensive support for complex health challenges

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Comprehensive Wellness Package

1-4 month programs

For pet guardians committed to complete health transformation. Includes multiple consultations, ongoing monitoring, and continuous support throughout your pet's healing journey. 

If you are interested in this option please fill in the request below:

What Makes This Different

Evidence-Based + Holistic

Over 20 years of hands-on experience combined with certification as a Holistic Pet Health Coach with Dr. Ruth Roberts, DVM. Every recommendation is grounded in both scientific research and real-world results.

Collaborative Care

I work alongside your veterinary team, never positioning nutrition as a replacement for medical care. Your vet's expertise plus targeted nutrition support creates the most comprehensive approach to your pet's health.

Individualized Protocols

No cookie-cutter solutions. Each recommendation is tailored to your pet's unique needs, your lifestyle, and your budget. What works for one animal may not work for another.

Education-Focused

You'll understand the "why" behind every recommendation, empowering you to make informed decisions throughout your pet's life. Knowledge is power, and every pet guardian deserves to understand how nutrition impacts their companion's health.

Real Results from Real Families

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Sandy C, Rockville MD

"Pennye spent a generous amount of time with me listening to my concerns about my dog and making recommendations about food and supplements when I couldn't get this information from my own vet. They really care about the animals and want to make the humans happy in the process!"

Mari R, Washington DC

"My pup is not only stable—he is vibrant, engaged, and still enjoys his days, even as he lives with a serious diagnosis. She helped us feel empowered instead of helpless, and for that we are deeply grateful. Her holistic approach, grounded advice, and genuine care have been a gift."

Cancer Support Case"By day 2 of being on this supplement I noticed a difference. He was less anxious and less itchy. I will continue to use this product."

Pittie Parent, Washington DC

"Unfortunately he suffers form seasonal allergies. Sneezing, anxiety, whining, hot spots, scratching which can lead to a secondary infection. After reaching out to Pennye at The Woof, she recommended Alge-Ex. By day 2 of being on this supplement I noticed a difference. He was less anxious and less itchy. I've tried many treatments and I will continue to use this product."

Founder, Woof Nutrition, LLC

Co-Founder, The Big Bad Woof

My Approach: Evidence-based nutrition science combined with natural healing modalities, always   working in collaboration with veterinary professionals to address root causes and restore optimal health.

About Pennye Jones-Napier

My journey from gemologist to pet nutrition specialist might seem unexpected, but there's a common thread: precision, attention to detail, and understanding the importance of quality foundations. Just as I once evaluated the clarity and authenticity of precious stones, I now assess the clarity and authenticity of pet nutrition.

  • 20+ years in holistic pet nutrition

  • Certified Holistic Pet Health Coach with Dr. Ruth Roberts, DVM

  • Fellow of the Gemmological Association of Great Britain (former)

  • Co-owner of The Big Bad Woof since 2005

  • Former adjunct faculty at New York University's Appraisal Studies Program Jewellery Camp

  • Instructor, Jewellery & Appraisal Studies at The Smithsonian 

Ready to Transform Your Pet's Health?

The best nutrition plan is the one you can actually follow. Let's work together to find solutions that fit your lifestyle, budget, and your pet's specific needs.

Woof Nutrition, LLC works in conjunction with, not as replacement for, veterinary medical care. Consultations recommend nutrition, supplementation and lifestyle changes to complement your veterinarian's recommendations.